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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

April 19, 2019 By Salesforce Canada

How To Use Personas The Right Way

Beyond making sure you don’t simply forget about your personas, however, there are some other dos and don’ts that will help maximize the value they can bring to marketing in the Age of the Customer.... Read More

Marketing

April 17, 2019 By Brian Liang

5 Growth Hacking Strategies to Increase Your Customer Base

Growth hacking isn't a step-by-step marketing plan that businesses can simply implement. It often requires creativity, the willingness to experiment, and the ability to adapt to changes quickly. ... Read More

Marketing

April 15, 2019 By Salesforce Canada

How Social Media Is Both A Tool And A Member Of The Team

The best social media strategies don’t simply offer an additional channel for customers -- they provide an opportunity to deepen the relationship. When customers see such tools as an extension of the team, that’s guaranteed to happen. ... Read More

Customer Service

April 12, 2019 By Salesforce Canada

The Content Marketing Media You Should Be Using

The rise of digital channels to distribute and amplify content offers a rich opportunity to experiment with a variety of content marketing media, any of which might be a promising way to articulate a particular message or provide the type of value your audience wants most. ... Read More

Marketing

April 10, 2019 By Kathryn Casna

What is a Content Marketing Strategy? How Do I Create One?

Content marketing is a powerful tool that, when used strategically, can drastically shape your customer journey, positively impact multiple departments, and help turn customers into advocates. ... Read More

Marketing

April 8, 2019 By Salesforce Canada

Beyond The Commission: How To Help Your Salespeople Love Their Job

Whether you’re questioning the happiness of your reps or just want to be proactive, consider trying out each of the following ideas to keep them passionate in their day-to-day roles.... Read More

Sales

April 5, 2019 By Salesforce Canada

More Than The Bottom Line: How Equal Pay Enriches A Company

There’s a way to make the business case for equal pay that’s just as professional and focused on the kind of outcomes that are important to most companies. These are a few of the often-overlooked benefits that will resonate with a lot of smart executives.... Read More

Small Business

April 3, 2019 By Salesforce Canada

What It Means To Be A Trailblazer

While working in sales, marketing or service can be competitive, putting the spotlight on Trailblazers is really more about inspiring others to follow in their path.... Read More

Sales

April 1, 2019 By Salesforce Canada

For A Brand Boost, Consider Starting A Video Series Or Podcast

When the time comes to take a team photo, you might notice some of your coworkers become highly uncomfortable with standing in front of a camera. Others, hearing themselves on a voicemail message, might cringe at the sound of their own voices. The same kind of sentiment can ripple through the room... Read More

Sales

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Customer Success

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CRM 101

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

How To Use Personas The Right Way

5 Growth Hacking Strategies to Increase Your Customer Base

How Social Media Is Both A Tool And A Member Of The Team

The Content Marketing Media You Should Be Using

What is a Content Marketing Strategy? How Do I Create One?

Beyond The Commission: How To Help Your Salespeople Love Their Job

More Than The Bottom Line: How Equal Pay Enriches A Company

What It Means To Be A Trailblazer

For A Brand Boost, Consider Starting A Video Series Or Podcast

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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