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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

January 4, 2021 By Salesforce Canada

Why Video Is Your Customer Service Secret Weapon

When your customers aren’t actively engaging with you to buy something, what are they doing? Though the answers will always vary, “watching a video” is probably one of the safest bets you can make. During their work day, for example, customers may be connecting to other members of their team via... Read More

Small Business

December 30, 2020 By Salesforce Canada

To Immediately Improve Customer Service, Remove Silos

What customers want is the fastest and most direct route to having their issues resolved. What they often experience, however, is a scavenger hunt. You probably remember scavenger hunts, even if you don’t have children. Everyone gets a clue to start off, and then has to go off in search of a... Read More

Customer Service

December 28, 2020 By Salesforce Canada

Your Marketing Needs To Have A Specific Personality

The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky. Your favourite brands often have those qualities too, but it's not always clear by the way they market themselves. A... Read More

Marketing

December 24, 2020 By Salesforce Canada

7 Quick Tips For Using Social Media For Customer Service

In a way, people want their experience in dealing with customer service issues to feel a lot like what happens on social media. When you share an update on platforms like Facebook or Twitter, it feels good when your friends and followers give it a “like” or share it with their network. When you... Read More

Customer Service

December 23, 2020 By Salesforce Canada

The Expert Advice That Will Help You Land Your Next Sales Role

Fortunately, there are usually plenty of job opportunities available to salespeople. There is also usually plenty of competition. This means when you hear about a potential new role — or if you’ve made the decision to begin actively looking for one — you’ll need to put in the same kind of planning... Read More

Sales

December 21, 2020 By Salesforce Canada

Quick Explanations of Salesforce Tech, From Its CRM To Marketing Cloud And More

We’re about to accelerate the time to value in using Salesforce technology. Normally, companies tend to think of the moment they deploy an application as the beginning of enjoying the benefits. It actually starts earlier than that. All technology investments should be aimed at fixing a problem or... Read More

Small Business

December 18, 2020 By Salesforce Canada

What You Should Know About Lead Scoring

All leads are gold to the sales team, but some need a little polish before you can tell how much they shine. There might be some leads, for example, that lead to a big sale with a customer who goes on to give you ongoing business. Then there are the . . . other leads. You know: the leads that turn... Read More

Sales

December 16, 2020 By Salesforce Canada

How To Use Hashtags To Increase Email Signups

It’s okay if you don’t have a lot of experience using hashtags to increase your email signups. We’re here to offer a #protip or two. Just putting a phrase like “pro tip” together and preceding it with that little symbol will create an entirely different experience on platforms like Twitter,... Read More

Marketing

December 14, 2020 By Salesforce Canada

A Quick Guide On Customer Service For Startups

Startups have the advantage of offering a completely clean slate to their first customers in terms of a service experience. A larger organization might already have a reputation for keeping people on hold when they call in. Companies that have been around for a long time might still be struggling... Read More

Startups

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