Sales forecasting is an activity that consumes an enormous amount of management’s time, yet few organizations are happy with the accuracy of their collective forecasting efforts. So how is it that sales forces can expend so much effort on forecasting and still produce revenue predictions that...
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Most every company wants to build relationships with consumers and earn their loyalty. In today’s environment, developing and delivering customer engagement apps can add tremendous value when it comes to increasing brand awareness and drawing repeat business.
To design apps that truly make an...
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Creating and managing a successful enterprise architecture function requires a variety of different hard and soft skills. In addition, each company is different, and the enterprise architecture function needs to calibrate and align itself to the specific company.
With this in mind, there are five...
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One of the largest, most challenging and fragmented markets is the SMB market. If your organization’s success depends on your ability to connect with and leverage the skills and talents of this market, cloud-based community tools can deliver sizeable advantages.
Because SMBs are small...
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With the PGA championship in full "swing" this week, golf is certainly on the mind of a large part of the country. With today's short attention spans golf should have an uphill battle to hold our attention, but the sport is still keeping audiences riveted year after year.
Golf is a...
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The C-suite is suddenly getting more crowded. According to a recent study by the CCO Council, “the chief customer officer is becoming a staple of modern business.” The annual study reveals that more established brands are hiring C-level professionals who will lead the charge to resolve customer...
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As competition increases, both inside and outside your company, productivity is becoming a significant concern for professionals in every industry.
Enhancing and maintain productivity can mean the difference between closing a deal or losing it—between snagging that promotion or seeing it go to...
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The term “summer slump” presents a pressing problem for a lot of small businesses. It seems like there’s always a point during the summer when sales begin to dwindle, productivity winds down, and everything sort of grinds to a halt until fall. This can be a bit frightening, especially if your...
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