The salesforce.com Woman of the Month campaign turns the spotlight on the amazing women who help make salesforce.com the World’s Most Innovative Company and one of the best places to work. Honorees are nominated by fellow employees and selected by a dedicated committee that works to ensure a...
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In competitive environments, maximizing profits is crucial to success. This holds true in every industry—but recent trends have particularly important implications for sales operations.
An emerging purchasing trend—which is as troubling as it is exciting—is the effort by large companies to reduce...
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Can you imagine a scenario where you ask Apple’s Siri a question, and she says, “Can I get back to you in five minutes?” Wouldn’t that be irritating and not at all helpful? Besides, what would she do for five minutes? Information and information requests have a shelf life. The information is...
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There’s an old saying in business, “The customer is always right.” We all know that isn’t necessarily true all the time, but one thing is: The customer may not always be right, but they are always engaged.
Social media has given customers all around the world the opportunity to share their...
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There’s another conference in the cloud, and it’s all about digital marketing. This September, thousands of marketers will converge on Indianapolis for Connections, the Salesforce ExactTarget Marketing Cloud’s industry-premiere digital marketing conference, dedicated to inspiring, enabling, and...
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You’ve heard it time and time again—customer service is a very hands-on part of a business, and if you rely too much on technology, you’re driving away customers. This can certainly be true at times, but not all the time. In fact, the best customer service is invisible and readily used by...
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The benefits of mobile technology on the workforce are only increasing. Businesses that empower their employees with mobile tools are seeing better productivity, streamlined processes, improved customer relationships, and more. And often it’s the simplest solutions, built by non-developers, that...
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One of the perks of my job is the interaction I am privileged to have with so many really great sales leaders around the world. In a recent tour of some of our great customers, I was struck by some common principles that are applied by those sales leaders who are at the top of their...
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Old habits die hard.
This old adage is exceptionally true of ingrained behaviors like sales tactics. For years, the sales game remained relatively stagnant, but in the past few years, technology has dramatically changed consumers and is facilitating a major paradigm shift in sales tactics and...
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