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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

August 19, 2022 By Salesforce Canada

How to Help Customers Navigate Changes in Processes

When customers ask this question, there are usually only two reasons behind it: “Since when?” could be the customer asking (with surprise and delight) how long you’ve been stocking a product they’ve been searching to find elsewhere. It could also mean they’re thrilled to discover you’ve introduced... Read More

Customer Service

August 17, 2022 By Salesforce Canada

How to Convince Your Boss to Send You to Dreamforce

When people say “You never know until you ask,” it’s often because they’re not expecting a positive response. This could include customers who ask for a discount on a coveted item, or a marketing team member who needs an extension on the deadline for an important campaign-related task. Employees... Read More

Small Business

August 15, 2022 By Salesforce Canada

Why Dreamforce Is Not Just Another Tech Conference

There are plenty of events in Canada and around the world that focus on the latest applications, mobile devices and network gear. While you can find a lot of innovative technologies at Dreamforce too, the past 20 years have proven it offers much more than that. Dreamforce is, at its core, an... Read More

Small Business

August 11, 2022 By Kathryn Casna

What Are the B2B Marketing Strategies Your Company Should Try?

As a marketer at a Canadian B2B business, you deal with a marketing budget that is finite and probably between two and five per cent of your company’s revenue. If you work at a large company, you may lead a marketing team that supports multiple strategies; however, if you’re the owner of a small... Read More

Marketing

August 9, 2022 By Kristen Seymour

Upskilling: What It Is & When It’s Time to Train Your Team

Upskilling is the technical term for when an employee strengthens existing skills — or learns complementary or advanced skills — that will help them excel at their job. It’s a great way to address a skills gap within an organization, but it doesn’t necessarily require the worker to learn entirely... Read More

Small Business

August 4, 2022 By Salesforce Canada

Prioritizing Customers’ Needs Helps Manufacturers Stay Ahead of the Competition

It’s possible that someone working on the production floor of a manufacturer has never seen one of the company’s customers in person. Those on the manufacturer’s marketing team might have videoconferencing calls throughout the day, but not necessarily with an actual customer. Even those on the... Read More

Customer Service

August 2, 2022 By Salesforce Canada

How A CRM Platform Can Help Your Project Manager Work More Effectively

Your company may be working on a project to develop a new product or service, but that’s not really what the project is about. There may be another team within your company somewhere trying to upgrade your billing system. It’s not really a billing system project, though. Even when you’re planning... Read More

Small Business

July 28, 2022 By Salesforce Canada

How To Adapt Company Culture And Values In The Hybrid Work Era

Every business culture is composed of two parts, and they’re not always equal. One part is the aspects of culture that are developed and actively promoted by the company’s leadership. This is usually based upon the business’s core values. The other part is the culture that emerges organically, over... Read More

Small Business, Startups

July 21, 2022 By Salesforce Canada

10 Ways To Operationalize Sustainability As A Business Value

Customers won’t have faith in your commitment to environmentalism based on a temporary tweak to your logo or tagline. They won’t put much stock in your promise to combat climate change just because it’s written into your vision or mission statement, either. People are more aware than ever that... Read More

Startups, Small Business

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Customer Success

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

How to Help Customers Navigate Changes in Processes

How to Convince Your Boss to Send You to Dreamforce

Why Dreamforce Is Not Just Another Tech Conference

What Are the B2B Marketing Strategies Your Company Should Try?

Upskilling: What It Is & When It’s Time to Train Your Team

Prioritizing Customers’ Needs Helps Manufacturers Stay Ahead of the Competition

How A CRM Platform Can Help Your Project Manager Work More Effectively

How To Adapt Company Culture And Values In The Hybrid Work Era

10 Ways To Operationalize Sustainability As A Business Value

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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