Kyle Christensen, the VP of Marketing at Invoca, reviews the state of marketing and the future of better customer service in this interview with the Salesforce Marketing Cloudcast....
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Don’t be surprised if many customers get gun-shy when they’re overwhelmed with content. In the same way that you wouldn’t take so long in a sales meeting that a prospect would chase you out the door, the better way to nurture demand is over a longer period of time with a more thought-out approach....
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