LinkedIn can be used to build brand awareness, develop relationships with industry influencers, recruit new talent, and aid sales efforts....
Read More
By harnessing the data available from the customer service process, and collaborating openly and freely with customer service professionals, marketing leaders can enlist a new ally on the never-ending quest to learn more about their customers and contribute more to the organization as a whole....
Read More
There are many ways to improve your branding and engagement through storytelling by using videos, GIFs, live streaming, and other methods....
Read More
Closed-loop reporting helps create better quality leads, maximizes value from marketing and sales budgets, leads to more reliable customer data, and crystallizes ROI contributions....
Read More
How do venture capitalists decide which projects are funded? This article shares the basics of why some start-ups get the green light—and many don't....
Read More
Invest in your own training programs to turn unhappy customers into customers making rave reviews, giving you both marketing fodder and higher employee satisfaction....
Read More