September 19, 2017 By Salesforce Canada

Relationship Maps: Meet The Cast Of Characters Who Make Or Break Every Sale

Approach relationship mapping with data, consistency and also some empathy, and it will be a lot easier to use your map to get to where you want to go — to more closed deals within every account. ... Read More

Sales

September 15, 2017 By Salesforce Canada

How To Connect Self-Service Content With Customer Service Excellence

No matter what self-service content or tools are available to help customers solve their own problems, traditional customer service teams should adhere to some tried-and-true principles.... Read More

Customer Service

September 12, 2017 By Salesforce Canada

5 Things Sales Pros Can Do To Turn Up The Heat On Warm Leads

Warm leads are the building blocks of a company’s growth strategy, and as they convert into real customers they bring critical data to CRM such as Sales Cloud. ... Read More

Sales

September 8, 2017 By Salesforce Canada

5 Ways B2B Marketers Can Prepare For The Holiday Season

When B2B marketers get more strategic and tactical about how they engage with customers and prospects amid the many holidays taking place over the next few months, they’re better able to enjoy some downtime of their own. ... Read More

Marketing

September 6, 2017 By Salesforce Canada

How To Navigate The Sales Territory Mapping Process

Whether you’re a large company or a small and medium-sized business (SMB), sales territory mapping should be on the to-do list long before reps start conducting outreach.... Read More

Sales

September 1, 2017 By Salesforce Canada

AI In Sales Part 2: Closing More Deals

Much like lead generation, the earlier and more often AI is introduced into the sales closing process the more likely it will prove effective for reps and their employers.... Read More

Sales

August 30, 2017 By Salesforce Canada

The AI-Driven Sales Process, Part 1: A Lead Generation Revolution

Given how much time sales often spend prospecting — particularly on prospects that aren’t worth the effort — it makes sense to start with AI in lead generation first.... Read More

Sales

August 29, 2017 By Salesforce Canada

3 Content Strategies To Amplify Customer Marketing

Even if you’re a small or medium-sized business without a dedicated customer marketing team, you can still create content that matches that of a much larger organization.... Read More

Marketing

August 22, 2017 By Salesforce Canada

AI Series: Part 3 — Doing More To Boost Your Customer Effort Score

Be among the first to demonstrate how AI can provide a more effortless, more satisfying customer experience — one that turns more of your customers into true promoters to the rest of your target market. ... Read More

Customer Service

Salesforce Canada

Relationship Maps: Meet The Cast Of Characters Who Make Or Break Every Sale

How To Connect Self-Service Content With Customer Service Excellence

5 Things Sales Pros Can Do To Turn Up The Heat On Warm Leads

5 Ways B2B Marketers Can Prepare For The Holiday Season

How To Navigate The Sales Territory Mapping Process

AI In Sales Part 2: Closing More Deals

The AI-Driven Sales Process, Part 1: A Lead Generation Revolution

3 Content Strategies To Amplify Customer Marketing

AI Series: Part 3 — Doing More To Boost Your Customer Effort Score

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