November 3, 2017 By Salesforce Canada

Replace Outdated Selling Terminology With These Three Friendlier Alternatives

Customers don’t want to be farmed, hunted, or greeted with fake “smiles” over the phone. They want to feel genuine interest and appreciation for the things they’re going through every day.... Read More

Sales

November 1, 2017 By Salesforce Canada

3 Questions Over-Extended Small Business Owners Should Ask Themselves

Take this self-assessment and see if you can start to recognize some opportunities to get more balance as a small business owner.... Read More

Small Business

October 30, 2017 By Salesforce Canada

3 Ways To Master The Art Of The Customer Service ‘Make-Good’

Take some time to look back at historical information as well as any additional insights from your team as you create a make-good strategy that elevates your customer service operations. ... Read More

Customer Service

October 27, 2017 By Salesforce Canada

Salesforce Economy To Create 28,000 Jobs in Canada by 2022

Organizations across Canada have turned to Salesforce to grow their business, build their brand and improve the way they serve their customers. ... Read More

Community

October 25, 2017 By Salesforce Canada

What Podcasting Can Teach Sales Reps About Prospecting

Pay attention to a really good podcast and you’ll start to hear some things that could serve as a template of sorts for your next call. Are you listening? ... Read More

Sales

October 23, 2017 By Salesforce Canada

How SMBs Can Move Towards Purpose-Driven Marketing

Small and medium-sized businesses can use purpose-driven marketing to help define who they are in their customers’ minds, and establish a more meaningful relationship than one based solely on purchasing transactions.... Read More

Small Business

October 20, 2017 By Salesforce Canada

3 Steps Marketers Should Take To Build An Audience They Can Own

If your company hasn’t started building its owned audience yet, the start date was yesterday. If you’re already on your way, make this a top priority. The more people you can reach, the easier everything else in marketing will become. ... Read More

Marketing

October 18, 2017 By Salesforce Canada

The ‘More Is More’ Thinking Fast-Growing SMBs Must Apply

Entrepreneurs are ambitious by nature and tend to think big. As their vision is realized, however, they may need to add on a few of these other “more is more” concepts in order to make the SMB they launched sustainable. ... Read More

Small Business