August 26, 2020 By Salesforce Canada

Keeping Customers And Communities Connected: Cogeco’s COVID-19 Response

By Martin Aubut An Internet connection may not be quite as important as food and water, but during COVID-19 it’s probably safe to say it became an important staple for consumers and businesses alike. For those living in a small, quarantined area, for example, services like phone, TV and Internet... Read More

Leading Through Change, Customer Story

August 14, 2020 By Salesforce Canada

7 Ways To Build Buzz Online For Your Startup

You don’t just want to be a startup. You want to be one of those kinds of startups — the ones experts suggest will become the next big thing in their industry, the ones whose every move gets covered in the media and whose name becomes almost synonymous with “innovation.” These are all examples of... Read More

Startups

August 12, 2020 By Salesforce Canada

Premier Tech Proves It’s Still Possible For Global Businesses To Offer A Local Touch During COVID-19

By Philippe Hammond Packaging is an essential part of manufacturing, whether you’re talking about feed for animals or food for humans. It’s one of several areas Premier Tech has made its speciality over the past 97 years — and an area where we continue to flourish, even during COVID-19. Within our... Read More

Customer Story, Leading Through Change

August 10, 2020 By Salesforce Canada

Know Your Metrics: Customer Churn Rate

Signing up a new customer can be a moment of almost fairy-tale happiness, but unfortunately not every relationship leads to a “happily ever after.” Customers come, but customers also go. They cancel their subscription. They decide not to bother upgrading. They opt out of receiving communication... Read More

Sales

August 7, 2020 By Salesforce Canada

What To Include In Your Company’s First Sales Report

Your first sale as a startup might feel like a minor miracle. The second, third and fourth sale might seem like a series of happy accidents. By the time you’re seeing a steady influx of sales, though, it’s time to stop treating them as isolated incidents and more of a guide to the ongoing health... Read More

Sales, Startups

July 31, 2020 By Salesforce Canada

When Should Marketers Pay Attention To Data From Other Departments?

What we call the marketing department today is often made up of several different functions, even if you’re working within a small to medium-sized business. There may be certain people or projects you could designate as the “demand gen” side, for example, where the aim is to get customers... Read More

Marketing

July 24, 2020 By Salesforce Canada

Why and How to Regularly Clean Your CRM Platform’s Data

If your desk becomes too cluttered, important documents inevitably go missing. Fail to weed through your inbox occasionally and it becomes difficult to separate the email messages that require action versus those that can be ignored. A calendar is only useful as long as the schedule of meetings and... Read More

CRM, Data Management

July 22, 2020 By Salesforce Canada

How Will the Internet of Things Impact Business?

By Jessica Bennett We are living in the age of the Internet of Things (IoT). It’s not just our phones, tablets, and computers connected to the Internet anymore. Now our cars, thermostats, refrigerators, doorbells, and light switches can act on their own or on our command no matter where we are. IoT... Read More

IoT

July 20, 2020 By Salesforce Canada

How Does Your Sales Team Define Productivity?

One of the most common ways to define productivity among sales teams is wrong, so let’s correct it right away. Being productive in sales does not refer to a salesperson closing deal after deal in quick succession. That’s an outcome. It’s crushing your quota, or boosting your win rate. Amassing a... Read More

Sales

Salesforce Canada

Keeping Customers And Communities Connected: Cogeco’s COVID-19 Response

7 Ways To Build Buzz Online For Your Startup

Premier Tech Proves It’s Still Possible For Global Businesses To Offer A Local Touch During COVID-19

Know Your Metrics: Customer Churn Rate

What To Include In Your Company’s First Sales Report

When Should Marketers Pay Attention To Data From Other Departments?

Why and How to Regularly Clean Your CRM Platform’s Data

How Will the Internet of Things Impact Business?

How Does Your Sales Team Define Productivity?

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