October 19, 2020 By Salesforce Canada

Is The Pinnacle Of A Marketer’s Career — CMO — Changing?

When companies first started appointing chief marketing officers, it reflected how important the job of building brand awareness and driving demand had become. The recent elimination of CMO titles in many firms may suggest the reverse is happening — that marketing is becoming less critical to a... Read More

Marketing

October 19, 2020 By Salesforce Canada

The Most Important Decision To Make Before Your First Sale

A lot of entrepreneurs like to begin with the end in mind: that nirvana where you’ve not only achieved product-market fit but attracted a critical mass of happy customers who will lay the foundation for you to scale your startup. There’s nothing wrong with imagining what your business will look... Read More

Sales

October 16, 2020 By Salesforce Canada

How To Measure Your Marketing Without Data

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the... Read More

Marketing

October 16, 2020 By Salesforce Canada

How To Get Started When You Want To Build An App

Having an app in 2020 is kind of like having a website in 2010: the majority of customers expect businesses to offer one, and for the experience of using it to give them significant value. While smartphones have changed considerably over the past few years, the one constant has been the use of... Read More

Small Business, Apps, Platform

October 16, 2020 By Salesforce Canada

An Uncomplicated Walk-Through Of What CRM Platforms Do

If you’re trying to pitch the idea of using a CRM to a person or group that’s averse to trying new technology, ask them to imagine the letters stand for “career redefining moment.” As you walk through the benefits, you can explain that they actually stand for “customer relationship management,” but... Read More

Small Business, CRM

October 6, 2020 By Salesforce Canada

9 Ways to Make New Technology Less Intimidating

By Lee Huffman Technology moves so fast, it can be hard to keep up with the latest and greatest. Not understanding a new program, phone app, or piece of hardware doesn't mean you aren't technologically capable. It just means you need to shift your approach a bit. Even though the world is constantly... Read More

Learning

October 5, 2020 By Salesforce Canada

Why Should A Small Business Care About AI?

When most small business owners drew up their original business plan, they probably didn’t include “artificial intelligence” under the list of resources they would need. After all, a few years ago the notion of a small business using such technology — which was arguably even less well-understood... Read More

Small Business, Artificial Intelligence

October 2, 2020 By Salesforce Canada

What Is A/B Testing?

You may not be able to argue with statistics, but you should always be able to act on them. Even as you’re reading these words, your business is generating data that is worthy of analysis. Your website is converting visitors into active prospects . . . or not. Your social media posts are driving... Read More

Marketing

September 30, 2020 By Salesforce Canada

How Can Your Company Earn Consumers’ Trust?

By Laura Newcomer Building customer trust has always been important for companies, but perhaps never more so than today. CEOs around the world are concerned about consumer trust in business, and rightfully so. Edelman, a global communications firm, published “2019 Edelman Trust Barometer Special... Read More

Customer Experience

Salesforce Canada

Is The Pinnacle Of A Marketer’s Career — CMO — Changing?

The Most Important Decision To Make Before Your First Sale

How To Measure Your Marketing Without Data

How To Get Started When You Want To Build An App

An Uncomplicated Walk-Through Of What CRM Platforms Do

9 Ways to Make New Technology Less Intimidating

Why Should A Small Business Care About AI?

What Is A/B Testing?

How Can Your Company Earn Consumers’ Trust?

Most Popular Stories

Helping Business Manage Through Crisis

5 Things We’re Doing Now to Help Our Employees Navigate Work

How to Communicate With Customers During Times of Crisis

Blog Categories

New to Salesforce?

About Salesforce

Popular Links

Americas

Europe, Middle East, and Africa

Asia Pacific