November 6, 2020 By Salesforce Canada

How To Run Remote Meetings More Efficiently

When an in-person meeting is going well, you can almost feel the good vibes spreading across the boardroom. People are sitting up a little straighter in their swivel chairs. No one is hiding behind an open laptop. Everyone is making eye contact. They’re giving each other a chance to speak before... Read More

Small Business

November 4, 2020 By Salesforce Canada

7 Reasons Your Content Needs To Be Approved By Other Departments

“Looks good to me.” Those are the words every marketer wants to hear when they ask others to review their content before it goes out into the world. No matter who says them, those words mean a marketer can focus their energies on launching a campaign, tracking the metrics and possibly get started... Read More

Marketing, Collaboration

November 3, 2020 By Salesforce Canada

New Research Shows Where Canadian Businesses Stand On Tech Spending And Reskilling

Even if you’re not sure you can win a race, you at least want to make it to the finish line. But what if you’re not sure where the finish line is, or which route is most likely to take you there? That image is a good analogy to what’s happened to businesses in Canada, and around the world, since... Read More

Research

November 2, 2020 By Salesforce Canada

Do You Have to Love What You Sell?

Selling is about appealing to the head while drawing upon the heart. You have to convince your customers to make a purchase based on rational arguments. No matter what facts and figures you pull together to make those arguments, however, they need to feel you believe them at your core. Though... Read More

Sales

October 30, 2020 By Salesforce Canada

What It’s Like To Be An SMB In 2020

You can’t keep a good small or medium-sized business down, even when there’s a global pandemic disrupting everyday life as we know it. Almost from the moment COVID-19 began, there were worries that temporary closures and enhanced safety protocols would significantly impact all but the largest and... Read More

Small Business

October 28, 2020 By Salesforce Canada

Salesforce Celebrates 7 Inspiring Examples Of Canadian Small Business Resiliency

When the going gets tough, Canada’s small businesses don’t just get going — they get more innovative, strategic and customer-focused than ever before. It takes resilience to be an entrepreneur in the best of times, and most of what we’ve experienced in 2020 wouldn’t fall into that category. It has... Read More

Small Business, Business as a Platform for Change

October 26, 2020 By Salesforce Canada

Highlights Of The Latest Trends In Marketing

Canadian marketers were doing all the right things — adapting to digital channels, embracing data-driven thinking and reimagining customer experiences — and then the events of 2020 hit them. While the global pandemic brought many businesses to a temporary halt, the long-term effect has been to... Read More

Marketing

October 21, 2020 By Salesforce Canada

How To Help Your Salespeople On The Road

This is the great paradox of working in sales: it’s one of the most sociable jobs in the world and also, occasionally, one of the loneliest. Sales reps often demonstrate outstanding interpersonal skills when they initially meet with a client, deliver a formal pitch and close deals, for example.... Read More

Sales

October 20, 2020 By Salesforce Canada

What, Exactly, Is The Connected Consumer?

A consumer comes walking into a store and approaches an associate right away, smiling and making direct eye contact. They ask smart questions that show they’ve done their research. They offer feedback on the products they are shown. and they make comments to a friend they brought in with them.... Read More

Customer Experience

Salesforce Canada

How To Run Remote Meetings More Efficiently

7 Reasons Your Content Needs To Be Approved By Other Departments

New Research Shows Where Canadian Businesses Stand On Tech Spending And Reskilling

Do You Have to Love What You Sell?

What It’s Like To Be An SMB In 2020

Salesforce Celebrates 7 Inspiring Examples Of Canadian Small Business Resiliency

Highlights Of The Latest Trends In Marketing

How To Help Your Salespeople On The Road

What, Exactly, Is The Connected Consumer?

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