March 3, 2021 By Salesforce Canada

How To Market A Product That Has A Small Customer Base

There isn’t a definitive number that qualifies a group of people as a “base” of customers, just as there’s no rule on how large the group has to become. The usual assumption about growing a company is that you want to amass as many customers as possible. The more infinite the addressable market... Read More

Marketing

March 1, 2021 By Salesforce Canada

Sales Cycle Length: How It’s Calculated And Why It’s Important

You may agree with the notion that “life is a marathon, not a sprint,” but sometimes selling can feel like a particularly long race to the finish line. Unlike a sprint or a marathon, of course, the journey from opportunity to a closed deal doesn’t usually begin with the excitement of a “3-2-1 go!”... Read More

Sales

February 26, 2021 By Salesforce Canada

How Financial Institutions Need To Keep Up With Changing Consumer Needs

You might switch up the place you shop for clothes, groceries or the latest gadget, but we usually choose a financial institution in the hopes of a long, loyal relationship. Some of us still have a bank account that was set up when we were children. We might choose the same financial institution... Read More

Small Business

February 24, 2021 By Salesforce Canada

How To Start Using Your Salesforce CRM Platform

Using a CRM may be a journey, but all businesses, particularly small and medium-sized ones, want to end up at the same destination: a place of growth based on more (and larger) sales. This can be challenging in large enterprises that have huge sales teams, but that’s more an issue of training and... Read More

Small Business

February 19, 2021 By Salesforce Canada

Your Customers Know What They Want. Ask them!

Just as the last of your items gets scanned at the checkout in a store, an associate might say something like, “That it for today?” This is a truncated version of a question they’re asking customers all day long, which is, “Is there anything else you would like to buy from us today?” If you chatted... Read More

Small Business

February 15, 2021 By Salesforce Canada

Why Even Solopreneurs Need Cloud Computing

You’re the boss. You’re also the sales manager. You’re the CMO. When customer service issues arise, they come to you. If there are financial decisions to be made, you will be the one making them. Like so many other solopreneurs, you probably wouldn’t have it any other way. Although most businesses... Read More

Startups

February 12, 2021 By Salesforce Canada

How Transparent Should Your Marketing Be?

It’s old enough by now that it’s probably okay to start with this spoiler: in the classic movie The Wizard Of Oz, what appeared to be a great and all-powerful being is eventually revealed to be nothing more than a little old man behind a curtain. This was shocking because, until then, all anyone... Read More

Marketing

February 10, 2021 By Salesforce Canada

How To Grow When What You Sell Doesn’t Scale

If you were stuck in traffic behind a car with a bumper sticker that read, “How’s my scaling going?” you might have to be an entrepreneur to get the joke. The word “scale” is used so often among startups and small or medium-sized businesses (SMBs) that it has almost become shorthand for “growth.”... Read More

Sales

February 8, 2021 By Salesforce Canada

Do You Want Sticky Customers? Absolutely!

A sticky customer is the kind you probably had in your head when you first thought of starting a small or medium-sized business. From the moment you sell them your product or service, they get it. They understand why it’s important and why they should appreciate it, or maybe even love it. They... Read More

Startups

Salesforce Canada

How To Market A Product That Has A Small Customer Base

Sales Cycle Length: How It’s Calculated And Why It’s Important

How Financial Institutions Need To Keep Up With Changing Consumer Needs

How To Start Using Your Salesforce CRM Platform

Your Customers Know What They Want. Ask them!

Why Even Solopreneurs Need Cloud Computing

How Transparent Should Your Marketing Be?

How To Grow When What You Sell Doesn’t Scale

Do You Want Sticky Customers? Absolutely!

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