December 23, 2021 By Salesforce Canada

How HR Professionals Can Prepare For A More Remote Workforce

Never has it been more important to remember that the “H” in “HR” stands for “human.” Since the COVID-19 pandemic first broke out in early 2020, HR professionals have played a critical role in helping organizations lead their way through change. They have developed job descriptions for new roles... Read More

Small Business, Startups

December 21, 2021 By Salesforce Canada

5 Ways Salespeople Can Upskill

Most experienced sales reps have no trouble jumping on the phone and making cold calls. They know how to get past the admin assists and other gatekeepers to reach the customer or prospect they want. They’re savvy in putting together pitch decks to persuade buying committees and when they close,... Read More

Sales

December 16, 2021 By Salesforce Canada

5 Ways To Build Sustainability Into Your Business Model

Your business plan might include projections that your revenue will take you from being in the red to fully profitable within less than three years. That’s good. There might be data that shows you could eventually expand your operations to serve customers at the other end of the world — customers... Read More

Startups

December 14, 2021 By Salesforce Canada

How Businesses Can Build Upon Salesforce Canada’s Reforestation Efforts With One Tree Planted

When businesses need a simple way to visualize “growth,” a tree is probably one of the first metaphors that spring to mind. Trees sprout up seemingly out of nowhere, just like a startup. They become tall, the way successful companies become pillars of their industry. Trees also develop branches,... Read More

Small Business, Startups

December 9, 2021 By Salesforce Canada

How Businesses Can Make Empowering Women A Part Of Growing With Purpose

If anyone should have confidence, it’s Hayley Wickenheiser. She was the first woman to play full-time professional men’s hockey in a position other than goalie. She’s an executive with the Toronto Maple Leafs. She’s an Olympic gold medalist. Yet despite all those achievements — and despite... Read More

Small Business

A Simple Way For Any Canadian Businesses To Kick Off A Sustainability Strategy

December 2, 2021 By Salesforce Canada

A Simple Way For Any Canadian Business To Kick Off A Sustainability Strategy

Few Canadian small and medium-sized businesses will map out a complete sustainability strategy in a single session. The sheer magnitude of issues — such as those threatening our climate — can make it difficult to determine all the actions a company should take, and in what order. That’s why Bina... Read More

Small Business

November 30, 2021 By Salesforce Canada

How To Figure Out What Customers Want To Earn Their Loyalty

The Canadian retail sector is filled with coupons that customers neglected to use on their next purchase. Among airlines, hospitality firms and restaurants, customers may redeem points they’ve earned but still take their business elsewhere. You can offer a disgruntled customer a discount on their... Read More

Marketing

November 25, 2021 By Salesforce Canada

3 Ways Malcolm Gladwell Says Businesses Can Elevate Their Path To Growth

When he published his debut The Tipping Point in 2000, Malcolm Gladwell compared the way social phenomena and ideas spread to an epidemic. As the world emerges from COVID-19, then, he may be the ideal person to explore how the pandemic will change the way we live, work and learn. Speaking during... Read More

Small Business

November 23, 2021 By Salesforce Canada

An Inside Look At TELUS's Journey To Becoming A Leader In Sustainability

Several years ago, when he first proposed switching fluorescent bulbs with LED lights at TELUS, Geoff Pegg admits the reaction was a little skeptical — especially when he said the company might not see payback on the investment for up to seven years. “The controllers looked at me and said, ‘That... Read More

Small Business

Salesforce Canada

How HR Professionals Can Prepare For A More Remote Workforce

5 Ways Salespeople Can Upskill

5 Ways To Build Sustainability Into Your Business Model

How Businesses Can Build Upon Salesforce Canada’s Reforestation Efforts With One Tree Planted

How Businesses Can Make Empowering Women A Part Of Growing With Purpose

A Simple Way For Any Canadian Business To Kick Off A Sustainability Strategy

How To Figure Out What Customers Want To Earn Their Loyalty

3 Ways Malcolm Gladwell Says Businesses Can Elevate Their Path To Growth

An Inside Look At TELUS's Journey To Becoming A Leader In Sustainability

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