360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 24, 2013 By Bart Byl

40 Ideas for Your 2013 Social Media Plan

Ready to become a truly social business that stands above the competition? We’ve combed through hundreds of pieces of content and hand-picking 40 popular, useful and creative ideas you can put into action in 2013. From tracking and measuring social media leads, to creating a social media... Read More

Marketing Cloud, Social

Jan 20, 2013 By Jennifer Burnham

Special Edition: Trends Shaping the Future of Business

Looking at our daily lives, it is clear that we're experiencing rapid change driven by technology. Nowadays we get breaking news on Twitter before it shows up on CNN. We manage our relationships on an online forum versus a Rolodex. We monitor our physical fitness through Fitbit or an app like... Read More

Cloud, Featured, Social

Jan 18, 2013 By Jeffrey L. Cohen

Define the Stages of Your Social Media Maturity

The Salesforce Marketing Cloud Social Scorecard can help you determine how your company’s social media maturity benchmarks to other companies. While the result can be boiled down to a single number, the real value is in understanding the components that feed into that number. There is... Read More

Marketing Cloud, Social

Jan 03, 2013 By Amanda Nelson

Download the Top 10 Social Media Ebooks of 2012

According EMarketer estimates, in 2012 there were 1.43 billion social network users -- a 19.2% increase over 2011. For your brand, now more than ever, social media needs to be entrenched into how you do business each and every day. To help, we've collected our most... Read More

Marketing Cloud, Social

Dec 20, 2012 By Andrew Gothelf

Holiday Social Publishing Checklist for Fashion Brands

If you're a fashion brand, you've already made your list and checked it twice, but you still may be struggling with the best ways to engage with your social media fans and followers. While fashion brands have a strong connection with their social connections (it's easy to like your... Read More

Marketing Cloud, Social

Dec 19, 2012 By Peter Schwartz

Video: A Glimpse into the Future of Business

Fifty years ago Marshall McLuhan described the idea of the global village emerging out of the new media. At first we could all see the same things because of television, but that was a one-way connection from broadcaster to viewer. Now, in the YouTube age, everyone is a broadcaster and a... Read More

Cloud, Featured, Social

Dec 19, 2012 By Amanda Nelson

13 Powerful Social Media Advertising Stats

For marketers, social media is a growing topic in the advertising campaign conversation. How does social fit in? What results can it bring? Where should we advertise on social media? Before your next meeting, bring some of these stats into the conference room. $3.08 billion was spent to... Read More

Marketing Cloud, Social

Dec 18, 2012 By Brian Solis

How Social Media Can Spur Organizational Transformation

This post was originally published on Forbes.com. Executives for the most part don’t get social media. But it’s not their fault. After all, many corporate execs don’t even read their own email – how are they expected to realize the benefits of new platforms if many don’t use them... Read More

Social

Dec 17, 2012 By Bart Byl

Pinterest, Tablets, Social Care Growing Fast, Says 2012 Nielsen Report

Nielsen released their 2012 Social Media Report last week, and their research shows that the social media landscape continues to change rapidly. 2012 saw nascent trends from 2011 speed up, and 2013, no doubt, will see more of the same. Keep in mind these numbers are from surveys completed this... Read More

Marketing Cloud, Social

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

40 Ideas for Your 2013 Social Media Plan

Special Edition: Trends Shaping the Future of Business

Define the Stages of Your Social Media Maturity

Download the Top 10 Social Media Ebooks of 2012

Holiday Social Publishing Checklist for Fashion Brands

Video: A Glimpse into the Future of Business

13 Powerful Social Media Advertising Stats

How Social Media Can Spur Organizational Transformation

Pinterest, Tablets, Social Care Growing Fast, Says 2012 Nielsen Report

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First