There is room in any organization for better alignment between marketing and sales, and videos happen to make it incredibly easy to create a more unified outbound message.
While your marketing team might be responsible for producing creative video campaigns, it’s important that you are sharing...
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Earlier this month I had the pleasure of speaking at a conference for one of our partners. My presentation,“So, you have a $500,000 sales forecast?” was essentially a story about the impact that good sales process design, planning, automation, and measurement can have on revenue...
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A good friend of mine recently confided that she was excited about an executive sales job she was interviewing for, but the prospect of cold calling on CEOs was causing her a great deal of worry. I had just the opposite reaction. “I love cold calling on CEOs,” I...
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Jon Vander Ark of McKinsey is the co-author of Sales Growth. As a summary of their findings, Vander Ark and his co-authors recently suggested in the Harvard Business Review that CEOs Need to Get Serious About Sales by:
Making sales success a cross-functional team sport.
Building a...
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Use these seven tips to make better use of your salespeople’s time and boost their morale. Empower them to do more of what they love—sell—and achieve the results you’re striving for—sales!
1. Create a lead generation process
According to Marketing Sherpa’s 2012 Lead Generation...
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The salesforce.com Woman of the Month campaign turns the spotlight on the amazing women who help make salesforce.com the World’s Most Innovative Company and one of the best places to work. Honorees are nominated by fellow employees and selected by dedicated members of FemmeForce, the Salesforce...
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Perhaps, you start early, work late, and check email on weekends – but still don’t have the level of results you planned to achieve. It may not be your work ethic that’s holding you back. It could be your state of well-being.
At last year’s Dreamforce, Deepak...
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If you’ve read Cracking the Sales Management Code, or follow my writing, you know that sales managers can only truly control one thing: The activities of their salespeople and themselves.
Sales managers can’t control business results like revenue growth, because many things influence that....
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"The leads are weak!" If you don’t remember the interaction between a young Jack Lemmon and younger Alec Baldwin in the 1992 classic, Glengarry Glenn Ross, find it and watch it.
Unfortunately, the theme of that dark movie is repeated in the halls of marketing and sales today in...
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