Warren Shiver & Michael Perla

Warren Shiver and Michael Perla are the authors of 7 STEPS TO SALES FORCE TRANSFORMATION: Driving Sustainable Change in Your Organization (Palgrave MacMillan). Warren Shiver is the Founder and Managing Partner of Symmetrics Group and has more than 20 years of sales, management and consulting experience. Michael Perla is a Principal with Symmetrics Group, and has more than 20 years of sales effectiveness consulting and strategic marketing experience.

Apr 13, 2016 By Warren Shiver & Michael Perla

It’s Not All About Technology – 6 Levers to Pull During a CRM Implementation

Having worked on and around CRM implementations throughout our careers, we’ve seen it all – good implementations, bad implementations, and even good implementations gone bad. With so many moving parts, it’s no wonder that some organizations don’t get it right the first time. More often than not,... Read More

Sales, Cloud

Mar 10, 2016 By Warren Shiver & Michael Perla

3 Secrets for Getting Your Sales Team On Board With Change

How well your company sells can mean the difference between success and failure. But transforming how your salespeople do their jobs isn’t easy – even when it can mean increased revenue, increased lead conversion rates, and reduced cost of sales. In fact, up to to seventy-five percent of attempted... Read More

Sales, Leadership