Robert Roop

Rob Roop is a Principal Sales Engineer and Service Cloud Specialist at Salesforce.com. He has 20 years of experience in contact center operations and technology supporting financial services, telecommunications and utilities.

Jul 21, 2016 By Robert Roop

A Leading Chief Digital Officer's Perspective on Keeping Up With Changing Customer Expectations

Justin Glass is the Chief Digital Officer at United Wholesale Mortgage (UWM), a fast-growing wholesale mortgage lender that has racked up a number of awards, including the Stevie Award for Elite Client Service back in March. As one of his many responsibilities, Justin oversees UWM’s CRM strategy,... Read More

Customer Service, IT, Service Cloud

Jun 05, 2014 By Robert Roop

5 Essential Tools for Providing Frictionless Customer Experiences

Customer effort has become the topic of discussion at any gathering of customer service professionals and is challenging the orthodoxy of customer delight as the key to customer loyalty. The key to providing frictionless service is an integrated suite of functionality that can help your... Read More

Customer Service