Rick Reynolds
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Rick Reynolds is a co-founding partner and CEO of AskForensics, which helps Fortune-ranked companies win more deals and strengthen multi-million dollar accounts. AskForensics is the publisher of the annual AskForensics Sales Analysis, which provides real-world statistical insight on why enterprise companies win or lose sales and accounts. Follow Rick on Twitter: @AskForensics.
Jul 15, 2015 By Rick Reynolds
Wouldn’t it be nice if business-to-business (B2B) buyers sent out an announcement that their needs are shifting? It wouldn’t be hard to respond to buyers’ needs with this kind of notice, but that is not reality. The impetus is still on you as a sales professional to uncover your prospects’ needs.... Read More
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