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Rich McIver
Rich McIver is a contributor to the Salesforce Blog. A licensed attorney and 2008 graduate of the University of Chicago Law School, Rich regularly writes about legal issues facing business owners and their businesses. After law school Rich founded and had successful exits from three tech startups that were each acquired through private equity, private sales and a merger, respectively. He is the founder of Merchant Negotiators, a web startup in the credit card processing space, and can be reached via his company Twitter and Google+ pages.
If you’ve ever hired an attorney to do business consulting, you know they charge by the hour so the answer is usually long-winded. Once you do get advice, it is either so theoretical or riddled with caveats that it’s generally unusable. Despite that, if you’re going to conduct digital advertising,...
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