Matthew Kruchko

Small Business Spotlight: How Authenticity Became the A-word

Jan 14, 2015 By Matthew Kruchko

Small Business Spotlight: How Authenticity Became the A-word

Here’s a resolution for 2015. Ban “authenticity” from your brand vocabulary. Haven’t we beaten the a-word to death? It’s become a lazy word, used by brands that don’t begin to deliver. Do they think we’re stupid? I want to give my industry the benefit of the doubt, so here’s what I... Read More

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