Dec 10, 2012 By Mark Roberge

7 Ways Small Businesses Can Compete With the Big Guys

I like inbound marketing because it favors the companies with more brains, not more bucks. But the more a company grows, the more brains they bring in-house –so at a point, Small and Medium Businesses (SMBs) are competing on not just marketing budget, but marketing talent, too. It... Read More

Featured, Small Business

Dec 03, 2012 By Mark Roberge

4 Steps to Metrics-Driven Sales Coaching

Sales managers need to coach their salespeople to perform to the best of their abilities. But even the best sales managers can fall into the trap of trying to coach too many skills at once, or coaching the wrong skill altogether. These approaches do little but frustrate both salesperson and... Read More

Sales, Work

Jul 25, 2012 By Mark Roberge

Why Your Sales Team Should Accept “Lower Quality” Leads

Over the past five years at HubSpot, I’ve had the opportunity to work with a spectrum of different leads: warm, cold, qualified, unqualified. And at the end of the day, the common conclusion among many sales reps is that they need more sales-ready leads. Sales teams want leads who have... Read More

Featured, Sales