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Prior to joining Gainsight as Customer Success Evangelist, Lincoln Murphy spent five years helping to grow over 300 subscription economy businesses; mostly software-as-a-service (SaaS) and enterprise software vendors migrating to SaaS.
May 07, 2014 By Lincoln Murphy
The "subscription economy" is upon us. We’re all bought in. And while the extensive adoption of subscription models, especially software-as-a-service (SaaS) companies, has lowered the barrier to entry for customers, the barrier to exit has also been reduced. This means as a vendor... Read More
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