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Feb 21, 2013 By Lauren Ingram
IDC - a technology analyst firm - recently held a Twitter discussion about the way companies manage innovation. As the Product Manager for Ideas here at salesforce.com, I was asked to participate -- and of course, I did, because I believe harnessing innovation in the right way is crucial for... Read More
Oct 17, 2012 By Lauren Ingram
Ideation projects fail all the time. As the Product Manager for Ideas here at salesforce.com, I’m not supposed to say this out loud, but of course -- it’s true. A project to innovate with your customers (or your employees, or partners) is a project like any other, and even after you get it... Read More
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