IDC - a technology analyst firm - recently held a Twitter discussion about the way companies manage innovation. As the Product Manager for Ideas here at salesforce.com, I was asked to participate -- and of course, I did, because I believe harnessing innovation in the right way is crucial for...
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Ideation projects fail all the time. As the Product Manager for Ideas here at salesforce.com, I’m not supposed to say this out loud, but of course -- it’s true. A project to innovate with your customers (or your employees, or partners) is a project like any other, and even after you get it...
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