Katrina Read

Katrina Read is a global Business Technologist and Technical Executive with expertise in customer success, data-driven marketing, mobile engagement, big data, analytics and artificial intelligence, and is passionate about using technology to make the world a better place.

With over 15 years experience at the intersection of business and technology, she has inspired organizations across a range of industries to get to know their customers better by asking more questions, uncovering greater insight, and transforming their business with data. Katrina is a Senior Director at Salesforce, responsible for driving value creation and engineering measurable business outcomes with strategic customers across Australia and New Zealand.

Throughout her career, Katrina has been recognized for her achievements and leadership in the industry, including being awarded the Adacel Software Engineering Award, Worldwide Analytics Architect of the Year, Worldwide Solutions Consultant of the Year, ARN Women in ICT Technical Award, and voted one of Australia’s Top 20 Business Blogs.

Jul 06, 2017 By Katrina Read

The 4 Numbers You Need to Prevent Your Business Case from Failing

In my current role at Salesforce, I spend a lot of time talking numbers. My customers always want to understand the cost of technology, and understandably so. What is the cost of software? The cost of implementation? The cost of training? But where they see a burden - a cost of doing business, I... Read More