Jon Russo
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Jon Russo is the founder of B2B Fusion, an agency that modernizes old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Jon currently serves on the Board of Directors for MO-CCA, the leading enterprise association for Marketing Operations professionals. Prior to founding B2B Fusion, Jon held global CMO roles for 10+ years in private and public high technology companies in Silicon Valley, NYC, and Luxembourg.
Apr 15, 2015 By Jon Russo
Chief Marketing Officers in business to business companies are increasingly being held to accountable revenue outcomes for the performance of their companies, leveraging Salesforce leads, campaigns, and opportunities. Sales leaders are embracing this change as the dynamics of a buying cycle change... Read More
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