Jessica Edmondson

Mirror, Mirror on the Wall . . . Are Your Referral Metrics the Fairest of Them All?

Apr 28, 2016 By Jessica Edmondson

Mirror, Mirror on the Wall . . . Are Your Referral Metrics the Fairest of Them All?

Don’t let vanity referral metrics lead you astray Marketers put a substantial amount of time into referral initiatives and programs in an effort to grow revenue and achieve fantastic ROI. But it can be difficult to determine what referral metrics actually represent how our programs and strategies... Read More

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