Let’s say you want to open a steakhouse in New York City. You sit down with your business partners and start planning things like location, food and payment terms.
What would every restaurant plan?
To be in a busy location, such as Times Square, which is the main tourist area in New York City.
To...
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In business, spending extended time sitting is generally unavoidable, but doctors are becoming increasingly aware of the dangerous health effects associated with constant sitting. Standing all day may not be possible, but there are some tips and tricks to try to combat some of the negative side...
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The attributes that make a great employee or leader have long been discussed and debated. Intensity, drive, and risk-taking are a few that are often top of mind. A less highly regarded, but equally (if not more) important, part of being successful? A good attitude.
I recently took a major...
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Great businesses are made up of great people. But where do you find them? If there is one question I’m asked frequently, it is this: “How do we find, hire and manage great people?”
That’s one of the biggest problems facing companies today. In a recent article from...
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Marketers are under pressure every day to prove the value of the work they are doing on behalf of their employers. If they can convince their bosses they’re delivering good, measurable business results, they have good job security. But if they fail to convince their superiors, there’s a...
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Just a few months ago, social media was so much simpler. Back then marketers were only concerned with the BIG three of social media: Facebook, LinkedIn and Twitter.
With just three major social sites, we all took the same approach. Hire someone, put him or her in charge of...
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92 percent of B2B customers watch online video and 43 percent of B2B customers watch online video when researching products and services for their business, according to this Inc. article. Video engages multiple senses, resulting in deeper engagement.
In addition, CK Kerley, mobile marketing...
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Three out of four marketers believe that marketing changed more in the last two years than in the prior 50 years, according to this study. I see three key reasons why:
Tsunami of data, especially unstructured data
Explosion of social media
Advent of mobile devices – especially...
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Almost daily I’m asked, “Should Sales be responsible for lead nurturing?” To these ears, that’s a silly question. After all, the motivations of Sales and Marketing are very different – and Sales is ill equipped to do lead nurturing.
Definition: Lead nurturing is the process of sharing...
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