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Nov 28, 2012 By Graham Murphy
Editor’s Note: When we received this letter from Jeffrey Steinke of LessMeeting, we were struck by how frequently businesses face questions about the cost/benefit ratio of labor-intensive customers. While there are no easy answers, we’ll do our best to provide some points to consider. Many... Read More
Sep 26, 2012 By Graham Murphy
When customers reaches out for support, what do they really expect? When encountering a particular situation repeatedly, the human mind is amazingly good at “scripting” portions of the behavior for use in the future. This process in apparent in physical activities (e.g., driving a standard... Read More
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