Eddie Cliff

Eddie Cliff is a Senior Product Manager for Service Cloud, focused on our industry leading Social Customer Service solution. Eddie has been working with some of the world's largest brands on social media since 2010, after joining Buddy Media in NYC. In 2012 Eddie helped open Buddy Media's office in Singapore, covering all of Asia Pacific and Japan. After Buddy Media was acquired by Salesforce, Eddie relocated to Sydney, Australia to focus on social media strategy with the Salesforce Marketing Cloud. Eddie most recently relocated to San Francisco In 2015, and in his free time enjoys surfing, hiking, and traveling. Follow Eddie on Twitter @eddiecliff

Feb 07, 2017 By Eddie Cliff

Social Customer Service Gets Real With Customer Feedback

Customer Satisfaction scores and NPS are among the top metrics used by companies to measure the strength of their relationship with their customers. Gathering this feedback following a customer service interaction is critical for every business in order to understand how their customer support... Read More

Customer Service, Service Cloud, Social