Brent Adamson

Brent Adamson

B2B Selling Today: Scarier than Zombies

Oct 31, 2013 By Brent Adamson

B2B Selling Today: Scarier than Zombies

Zombies are the hottest thing right now in the world of fright – movies, TV shows, books, you name it. Zombies make everyday life seem scary, but if you think about it, B2B sales is even scarier. While customers might not eat salespeoples' brains, they are cutting suppliers out of the... Read More

Dreamforce, Sales

Why the Challenger Sales Rep is the Rep of the Future

Apr 30, 2013 By Brent Adamson

Why the Challenger Sales Rep is the Rep of the Future

The role of the sales rep is shifting from transactional reps who present information, to Challenger reps who teach customers how to improve their businesses. Differentiation on features and benefits no longer works. Why? Customers believe your brand and products are good –... Read More

Sales, Sales Cloud

How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Paint brushes in a can

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results
By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

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Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

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