Zombies are the hottest thing right now in the world of fright – movies, TV shows, books, you name it. Zombies make everyday life seem scary, but if you think about it, B2B sales is even scarier.
While customers might not eat salespeoples' brains, they are cutting suppliers out of the...
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The role of the
sales rep is shifting from transactional reps who present information, to Challenger reps who teach customers how to improve their
businesses. Differentiation on features and benefits no longer works.
Why?
Customers believe your brand and products are good –...
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