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Arie Shpanya
Arie Shpanya is Co-Founder and Executive Chairman at Wiser. He is a second time eCommerce solution entrepreneur, having successfully bootstrapped both imOnline and Wiser to profitability. He is a guest blogger on Econsultancy, VentureBeat and more, as well as a former eCommerce consultant to various capital firms. Arie holds a LL.B. (Magna Cum Laude) in Legal Studies from IDC Herzliya.
Implementing a new pricing strategy is scary. Raise prices, and you may drive buyers away. Lower prices, and you may impact your profit margins. Whether you choose to raise or lower prices, the key ingredient is elasticity....
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