Adrian Davis

Adrian Davis, the author of Human-to-Human Selling: How to Sell Real and Lasting Value in an Increasingly Digital and Fast-Paced World, is a Certified Speaking Professional (CSP) and an expert in strategic selling and account management. He is frequently called upon to advise senior management teams and sales groups on the optimization of sales performance and the development of strategic client relationships. To book Adrian for your sales or leadership conference, or for a complimentary consultation, you can reach him via Twitter (@TheSalesOracle) or LinkedIn. Find out more at www.whetstoneinc.ca or www.adriandavis.com/blog.

Aug 04, 2014 By Adrian Davis

Whose Account Is It Anyway? 5 Tips for Key Account Management

As organizations try to be strategically significant to their customers, they inevitably realize the value and necessity of implementing a key account management program. Key account management differs from sales in that the objective is not a transaction, and the measurement of success goes... Read More

Featured, Sales

Jul 29, 2014 By Adrian Davis

Winner Take All: 4 Tips for Navigating the New Sales Landscape

In competitive environments, maximizing profits is crucial to success. This holds true in every industry—but recent trends have particularly important implications for sales operations. An emerging purchasing trend—which is as troubling as it is exciting—is the effort by large companies to reduce... Read More

Sales