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As the leader of the Salesforce Customer Experience team, I hear feedback from our customers every day, and there is one thing customers are in unanimous agreement about: they want to see a return on their Salesforce investment as quickly as possible. Did you know there are some simple ways to do just that? New research has revealed that adopting Lightning Experience — our intuitive new user experience, a platform for building customer experiences, and an ecosystem of apps and components available on the AppExchange — gets you one step closer to maximizing your Salesforce investment.
It was eye-opening to discover that customers with only one Lightning-enabled monthly active user show a 7% higher value rating than their counterparts who don’t have any Lightning-enabled monthly active users.
Our team is continually evaluating what we need to make our customers more successful — it’s part of our work to keep the customer at the center of everything we do. So we regularly solicit and capture feedback from customers at key points in their journey with Salesforce and correlate it with usage and engagement data.
Looking at Salesforce perception data for nearly 4,000 customers between August 2017 and March 2018, we found more benefits attributed to Lightning. Not only did we find that customers with at least one Lightning-enabled user see higher value in their Salesforce usage, but they also are 9% more likely to feel that Salesforce helps them achieve their business objectives.
So if your company hasn’t taken the plunge with Lightning Experience yet, you might be wondering where’s the best place to start. Fortunately, customers can now benefit from the experiences of more than 180 customers who have already transitioned to Lightning.
Those who have started or completed a transition have identified four resources they feel were most valuable:
Our guided learning paths on Trailhead help customers discover what the Lightning Experience is, understand key features, and learn how to customize the Lightning Experience UI without writing any code.
If in-person support is more your style, we offer consultation with a Lightning Experience expert and a few other Salesforce customers who — like you — are preparing to move to Lightning. These sessions are interactive discussions where you’ll review rollout strategies and get specific questions answered.
Additionally, if you have a Premier Success Plan, you can receive one-on-one coaching on how to begin your Lightning Experience transition by requesting the Lightning Configuration and Customization Accelerator.
The Trailblazer Community also has a designated area, where customers can share experiences and best practices from every stage of the Lightning Experience transition. You can join the conversation here, in the Lightning Now Trailblazer Community.
For more background on how Salesforce launched Lightning, and if you want to understand the three major phases of our Lightning rollout, these videos are available in the Lightning for Admins area.
If a Lightning transition is on your horizon, we hope you use one (or several) of these resources to help you transition quickly, smoothly, and successfully. Your one-stop shop for all Lightning resources is Salesforce.com/lightning, which includes everything you need to make a business case for Lightning and to harness change management best practices.
Ready to take advantage of the new Lightning Experience UI? Dive into the Salesforce Lightning Experience by learning from the experience of customers like Penske.
