Salesforce Connections ‘18, the must-attend event for all things digital in retail, is just around the corner. From June 12-14 in Chicago, Trailblazers across industries will come together to learn how to transform their business in the Fourth Industrial Revolution, where everyone and everything is smart and connected.

One of the best reasons to attend is to learn and be inspired by other retailers. This year’s event will feature a diverse and dynamic set of retail leaders who will share how they’re driving ecommerce growth with innovative mobile commerce, intelligent experiences, unified engagement, and more. Attendees will also hear from retail leaders like Floor & Decor, which is leveraging the power of several Salesforce clouds to connect the shopper journey across awareness and acquisition to purchase, fulfillment, advocacy and retention. This session will also feature a sneak peek of the Salesforce cross-cloud roadmap!

Whether you’re an enterprise company looking to optimize your Salesforce footprint, or an emerging business just stepping into the CRM game, Connections has you covered with discussions on the latest happenings in the industry, and tips and tricks to make the most of Salesforce.

Here is a sampling of some of the amazing Commerce Trailblazers speaking at Connections. Be sure to bookmark these sessions so you don’t miss them!

Harvey Bierman, VP eCommerce Technology & Operations, Crocs

Session: Performance at Scale: Five Insights for Setting Holiday Records, Featuring Crocs
Harvey Bierman is well-known in retail as an expert in the Commerce Cloud platform, with a proven track record at multiple top-notch sportswear and footwear companies. In this session, Bierman will address how retailers can optimize performance at scale during the peak holiday period. He’ll also share Crocs’ best practices around their annual holiday prep, while Salesforce will preview platform initiatives for 2018.

John Freyer, Director of Digital Strategy, Melissa & Doug

Session: Melissa & Doug Merges Content and Commerce to Drive Conversion and Brand Loyalty
At Melissa & Doug, John Freyer, Director of Digital Strategy, thinks beyond the boundaries of formalized technical implementation and about personalizing content-rich experiences with Commerce Cloud. Melissa & Doug, purveyor of children’s toys, is leveraging Commerce Cloud to infuse content into the shopper journey to drive traffic, optimize SEO, increase conversion, create brand loyalty, and encourage customers to prioritize screen-free play.

Jennifer Patchen, Business Systems Lead, Salesforce Commerce Cloud, Gap, Inc.

Session: Doing More with Less: How Small Teams Prioritize and Get Things Done
With five years of experience in Salesforce Commerce Cloud at two previous organizations, Jennifer Patchen, Business Systems Lead at Intermix, a Gap Inc. brand, is an expert at doing more with less, and knows how to help small teams prioritize to get things done and grow faster. In this Circle of Success, Patchen will talk about ramping up a small team within a large, complex organization like Gap on Salesforce Commerce Cloud.

Ed Fenton, Senior Director, Digital IT Univar

Session: Learn How Univar Put Customers First with a Unified B2B Commerce + CRM Approach
Univar, the world’s second largest chemical distributor, is blazing new trails by connecting its B2B commerce experience with its CRM. Salesforce’s newest B2B commerce functionality was designed to natively use Salesforce CRM data. Learn why CRM plus customer-centric commerce is a radically different foundational approach to commerce than the traditional ERP/catalog based model, and see how it can drive more value and ROI for B2B businesses.

Chuck Crews, eCommerce Project Manager, Fruit of the Loom

Michelle Frank, Director, Global eCommerce, Harman Samsung

Casey Koteen, eCommerce Manager, SpyOptic

Session: How Fruit of the Loom, SpyOptic, and Harman are Driving Impressive Retail Growth
In this panel session, Chuck Crews, Michelle Frank, and Casey Koteen will address the challenges in keeping pace with consumer demands, competitive pressure, and technology. The trio will explain how they are using Salesforce Commerce Cloud to improve mobile conversion, personalize the shopping journey, and unify the consumer experience to accelerate ecommerce growth.

Wendy Korporaal, Webshop Manager, Rituals Cosmetics

Session: How Rituals is Removing Barriers to European Union Cross-Border eCommerce
Expanding one’s business outside a home country involves a lot more than flipping a switch. Wendy Korporaal has expanded Rituals’ business from the U.S. to Europe, and will discuss how to localize a global brand using personalization, DMP Krux, Data Insights, AI, and Commerce Cloud. Attendees will hear how Rituals provides an in-store experience aligned across all online customer touch points, and how the Rituals team has adopted an an omni-channel approach to global expansion.

These are just a few of the many commerce Trailblazers you will see at Connections. There’s much more in store, including sessions on AI-based personalization, co-existing with Amazon, and holiday readiness. Check out the full agenda!

Connections is three days of all things digital in retail, with these Commerce Cloud superstars and many more ready to share their expertise with you! Don’t wait—Join us for all of the learning, inspiration, and fun in Chicago! Register now to attend all of the retail sessions and see you June 12th-14th in the Windy City.

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