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I meet everyday with customers who love running their business from their phone with our leading enterprise mobile app. More than 1.5 million users monthly count on the Salesforce mobile app to deliver a new kind of customer experience—highly personalized, intelligent and secure—on their phones, tablets and even their watches.

Building an enterprise mobile app used to be an expensive, laborious experience. The Salesforce app resonated with customers because it solved both pain points: empowering any employee — from admins to business users — to build an app, fast, and deploy it to every reach of the business. But we knew that our customers wanted even more control over their Salesforce apps; they also wanted to reduce the complexity of building mobile apps and listing them on the App Store and Google Play. Today, we’re excited to announce mySalesforce, the next generation of Salesforce on mobile. A platform service available soon to any Sales Cloud, Service Cloud, Community Cloud or Salesforce Platform customer, mySalesforce includes a low-code app development tool that makes it easy for anyone to build and publish—in weeks, not months—branded apps that can be easily listed in the App Store and Google Play.

Here’s how it works:

  • Have a business need? Build an app for it, fast. mySalesforce makes it easy for anyone—from Salesforce admins to business users - to build powerful, modern apps with point-and-click tools. mySalesforce apps are built with the Salesforce Lightning App Builder, which has a drag-and-drop library of easily configurable components, such as calendars, dashboards and task managers.
  • Themes to match any brand. All mySalesforce apps can take on the look and feel of a company’s brand, including the name of the app, icons, logos, color schemes, splash screens and app descriptions.
  • New Listing Wizard to speed up publishing. With the Listing Wizard, mySalesforce removes the complexity of publishing your customized mobile app to the App Store and Google Play. Simplifying the process into step-by-step instructions, mySalesforce tests and configures your app before submitting for approval, identifying crashes, user interface errors, broken links and other problems that lead to rejection by Apple and Google stores.

We’re already seeing amazing success stories on mySalesforce with customers of all sizes. For example, The Home Depot, with their branded InHome Selling and Planning Tool, is empowering mobile sales teams to prepare for customer appointments, provide detailed quotes and close deals on-the-spot. And the Dutch supermarket giant Jumbo has built a consumer-facing app, Foodcoach, to help their customers locate produce and prepare healthy meals at home.

Come see us at Dreamforce to learn more about mySalesforce:

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mySalesforce is expected to be generally available on December 19, 2017 as a platform service add-on to any Sales Cloud, Service Cloud, Community Cloud or Platform license, starting at $25 per user per month.