Oct 30, 2017 By Ketan Karkhanis

CARTO Brings Location Intelligence to Einstein Analytics

in Analytics, Artificial Intelligence

Salesforce Analytics is complete analytics built in the world’s #1 CRM. It spans the entire spectrum of analytics — from basic reports and dashboards; to advanced analytics delivered by role-specific Einstein Analytics apps and the Einstein Analytics Platform; to AI-powered predictive analytics through Einstein Discovery, automatically surfacing intelligent CRM insights and recommending actions.

Einstein Analytics is all about turning data and insights into action. And so, I’m happy to announce another new capability, thanks to a partnership with location intelligence solution CARTO, a Salesforce Ventures portfolio company, to provide geospatial data natively to Einstein Analytics customers.

CARTO puts the power of location directly into the hands of business users, and in combination with Einstein Analytics, will give Salesforce customers the ability to gain location-specific insights by augmenting and drilling down into customer data. For example, customers can:

Increase sales and field service impact and visits per trip by optimizing for customer value, recency of interaction and proximity to other customers
Prioritize new marketing opportunities by identifying underserved locations with characteristics which match your best-performing territories
Understand buyer trends, high value hotspots and performance down to a neighborhood or address

Additionally, CARTO will offer customers the ability to view Einstein Analytics data within their CARTO workspace.

Part of what makes Salesforce Analytics so powerful is that it provides analytics and insights natively in your CRM platform — which means that taking actions on those insights is fast and simple. With an additional layer of location intelligence infused into your analytics platform, business users will have a better understanding of performance down to a specific region, city or neighborhood to offer an even more personalized customer experience.