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The telecommunications and media space is constantly experiencing disruption and now more than ever companies are facing intense competition from digital service and IoT providers. To deliver growth in this crowded, rapidly-changing space, communications and media companies must give customers what they want and deserve: more choices and better experiences.

To do that, companies need an agile platform of engagement that will help launch new business models and provide services faster which allows them to become the center of customer's' lifestyles. Since media companies are transforming into direct-to-consumer companies they are now beginning to compete with these telecom providers. To do so they are leveraging Salesforce technology to drive their direct, 1:1 engagement with individuals, households, and businesses in order to create stickiness and loyalty, and maximize their wallet share.

In the upcoming keynote at Dreamforce 2017, we will discuss our point of view for the Telecommunications & Media industry, and introduce the disruptive brand that is thriving in this highly competitive environment, Fox. We will highlight their digital transformation strategy that helped them gain significant market share through customer centricity and how partnering with Salesforce has enabled them to transform faster than their competition.

21st Century Fox will share how Salesforce is helping the company move audiences from anonymous customers to true super fans by better leveraging consumer data for better audience engagement.

For those who attended Dreamforce last year, you may recall that T-Mobile was featured in the Customer Experience Showcase. Here, T-Mobile's sales associates demonstrated how the Salesforce mobile app helps them drive sales in retail stores, capture leads of prospective customers, and transfer them to other sales channels for follow up.

This year we are honored to have 21st Century Fox as our featured customer at the Customer Experience Showcase. Fox is working with Salesforce as their premier CRM suite, which provides the ability to scale their business across sales, service, marketing, apps, and productivity. The showcase will display how Salesforce empowers Fox to do business today (ad sales, content sales) while building their business of tomorrow (D2C, leveraging consumer and advertiser insight to grow revenue and marketshare) while using a future-proofed platform that allows Fox employees to do the best work of their careers and challenge the status-quo.

In addition to the telecom & media keynote and customer experience showcase, we will also feature several amazing customer success stories in our industry breakout sessions.

Telecom breakout sessions:

  • Virgin Media will share their success in gaining B2C market share by effectively managing the prospect journey across channels

  • Bouygues Telecom will share their success of driving NPS and loyalty by proactively engaging with their customers

  • TELUS will share their success of increasing their customers' satisfaction while reducing operational costs by improving customer service

Media breakout sessions:

We look forward to seeing all of you at Dreamforce 2017!