If you are going to create and post videos to make money, you need to make videos that people actually want to watch. It's all fine and dandy to post videos, but if the content and quality isn't up to snuff, you aren't going to get views, which means you aren't going to make any money. So, what you need to do is figure out how to make your videos as engaging as possible, and make people want to see what you are going to post next. Here are eight simple ways that you can make your online videos more engaging.

1. Use B-Roll

When you are filming, you end up with a lot of secondary footage. Do not discard this. It can add life to your script. For instance, while the subject is talking about a marketing conference and the ideas that were discussed, you can cut to a photo or footage from the event. This is going to give viewers something to actually see, besides just someone talking to them about the event. You can also use stock footage that goes along with the subject if you don't have any actual footage or photos.

2. Use Music

Music elicits emotion, and this is what you want to get from your viewers. You need to give them an emotional experience, and then that experience will lead to more money for you, because they will keep coming back. Use music to your advantage. Choosing the right song can mean having total command over how your audience feels. Find a website that offers royalty-free music that you can use.

3. Tell a Great Story

In order to really engage your audience, you need to tell a great story. Don't just tell people they need to use a product. Show them WHY they need to use it. You can do this with scripted videos, as well as unscripted interview videos, and since you have video technology, use it to your advantage to really create that story.

4. Use the Right Setting

The setting in your video counts for a lot. For instance, if you are doing a video course about outdoor sports, you don't want to shoot it in an office. The setting is going to be important to the audience, and the right setting will make your videos more engaging.

5. Forget Algorithms

Instead of trying to create videos on a specific timetable in order to get a higher ranking, forget about algorithms. Instead, put your focus where it should be, which is on making great videos that people want to see. Consistency is key if you want to retain and grow your audience.

6. Be Willing to Take Risks

Once you have a handle on who your audience is, you can start taking more and more risks. There are always going to be ways to do this, no matter what your niche, and you can test common beliefs to help people learn new ways of doing things.

7. Use Open and Close Loops

This is one of the most powerful strategies you can use to keep your audience riveted. This is going to whet their appetites because they will want to know that you have in store for them with your "coming soon" teaser. It is a lot harder to create opening and closing loops than one might think. You need the help of a skilled copywriter if you really want to use this strategy to your advantage.

8. Give Promises and Benefits

People aren't going to keep coming back if there is no good reason for them to do so. Bait them with a promise, but make sure that it is something real, and something that they are going to want. The benefits are what they actually get.