Sometimes it can feel like you’re in a constant battle of work and life.

The kids need dropping at school at the same time as your first meeting or an urgent project needs to be completed on the evening you planned to have dinner with family. It doesn’t turn off when you step into the office.

Sometimes it’s tricky to draw the line between one and the other, with work stresses putting added pressure on your downtime.

But the holidays can bring things into sharp focus. During the holiday season the balance certainly tips towards life, with families spending more quality time together, parties, family get-togethers and shopping for that perfect gift.

But what might surprise you is that there’s no reason why this kind of work-life balance isn’t possible all year round.

So, why do we struggle to maintain the balance all year round?

There’s no doubt that the US has a problem when it comes to maintaining a healthy work-life balance; we rank 33 out of 36 countries according to the OECD Better Life Index.

The reason why the balance remains off for most people can be one of two things – either the ethos of the individual or the company.

According to the Center for American Progress, some top-level professionals view a 40-hour week as “part time;" any company with this philosophy is sure to encourage a workaholic attitude.

However, getting the right balance is essential for personal health, and the health of the company. Employees need to come into work refreshed – whether that’s following a work-free weekend or a relaxing evening away from their emails. Getting this right can boost efficiency and creativity; getting it wrong can have detrimental effects on the business.

Hay Group found that 27% of employees at organizations not perceived to support work-life balance planned to leave the company in the next two years – compared with only 17% from organizations with a better score.

With so much at stake, what’s the answer to a work-life balance that lasts all year round?

The solution: A mobile first mind-set

The solution to this 21^st century problem is a very 21^st century invention – the smartphone. While effective time management and a lot of self-discipline can go a long way, the best way to escape the confines of your desk and enjoy a better working life is by embracing mobile technology.

The Salesforce1 Mobile App, along with ContactWorld from NewVoiceMedia can help call center staff and sales teams get the balance right.

Your working life should be flexible, allowing you to adapt to whatever your personal life throws your way. Mobile allows you to do just that – whether it’s the holiday season, spring break or just a hectic week in February.

Having a mobile CRM accessed via the cloud allows you to work from home and work on-the-go, plus you can switch it off when you want to switch it off.

Whether this means calling a new lead on your way to another appointment, or answering customer calls while visiting a relative, the mobile app really opens up your working week.

From Desk to Mobile

Even without the productivity benefits of allowing employees to better manage their time, mobile working should be on the cards anyway. A rigid, office-based, nine-to-five structure just doesn’t fly in the modern office environment.

The nature of the global economy means that there is no longer a standard working day. The concept of working 9 to 5 doesn’t make much sense.

With customers, clients and colleagues scattered across the globe – whose 9 to 5 would you use? It can be 9am in New York, 2pm in London and 1am in Sydney. It makes sense to have a more ‘individualized’ approach to working hours; be sensible and don’t stay up all night to make a call that can wait.

One of the only downsides to mobile technology is that everywhere can become your office; you can pick up emails at the store, monitor your sales stats in the gym and even make a call just before reading your kids a bedtime story. Technology means you can stay connected wherever you are, but that doesn’t mean you have to stay connected to your cell every second of the day.

If used with the right attitude, mobile can greatly improve work-life balance and look to be the future of a more healthy, happy relationship with the office.

In 2015 don’t let family members become strangers, the couch to gather dust and your vacation time go unused – make it your News Year’s resolution to get the work-life balance right.

Do you manage to achieve the elusive work-life balance? Let us know your tips below. 

About the Author

Tim Pickard is SVP Marketing at cloud contact center vendor NewVoiceMedia and has over 20 years' experience as a leader in the IT industry. Pickard previously served as VP and board member of RSA Security's international business for seven years where he ran marketing in EMEA, Asia Pacific and Japan, and most recently spent two years as Chief Marketing Officer for SaaS/Cloud-based email management provider Mimecast. NewVoiceMedia powers customer connections that transform businesses globally. The leading vendor’s award-winning cloud customer contact platform connects organizations with their customers worldwide, enabling them to deliver a personalized and unique customer experience and drive a more effective sales and marketing team. Spanning 116 countries and six continents, NewVoiceMedia’s 250+ customers include: Topcon, PhotoBox, DPD, Lumesse, QlikView and SureFlap.

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