The shopping experience is being reimagined as consumers merge the physical and digital. Mobile and social media are now a huge part of the shopping experience.

All signals point to the buying process being more and more about personalization and engagement, with the digital experience complementing the physical experience. 

With this new landscape in mind, we’ve compiled a list of 15 of the biggest shopping trends and predictions expected to impact Black Friday and the entire 2014 holiday retail season:

1. 56% of shoppers surveyed plan to spend about the same amount of money on gifts this year as they did last year.
- 2014 MarketLive E-Tailing Group Consumer Shopping Survey

2. 90% of shoppers would prefer to buy in a brick-and-mortar store across demographic and age groups.
- A.T. Kearney Omnichannel Shopping Preferences Study

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3. The top three detriments cited to shopping in a physical store were “long lines” (40%), “too much traffic” (26%), and it “doesn't carry the merchandise they want” (25%).
- Deloitte’s Annual Holiday Survey

4. More than 68% of consumers intend to shop local this year.
- Deloitte’s Annual Holiday Survey

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5. Two-thirds of holiday shoppers expect to hit the stores on Black Friday, an eight-year high. One-third plan to shop online this weekend via a computer, smartphone, or tablet.
- Accenture’s Annual Holiday Shopping Survey

6. 63% of shoppers plan to use in-store, self-help technology, up five percentage points from 2013. Among that group, 59% will use "price checkers" and 56%  will use "self-checkout" kiosks.
- Deloitte’s Annual Holiday Survey

7. 63% of consumers say they intend to use a laptop or desktop computer during their 2014 holiday shopping. 24% plan to use a smartphone. 13% plan to use social media.
- Accenture’s Annual Holiday Shopping Survey

8. This holiday season, 71% of shoppers expect to engage in “webrooming,” browsing a product online, then going to a store to purchase it.
- Accenture’s Annual Holiday Shopping Survey

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9. In 2013, mobile visits grew 34% and mobile sales grew 43% on Black Friday alone.
- IBM Digital Analytics Benchmark

10. Mobile payments, such as Apple Pay, are predicted to amount to $90 billion by 2017.
- Forrester

11. 70% of US online consumers listen to the opinions published in blogs, reviews, and discussion forums. 32% of them trust a stranger’s opinion on public forums or blogs more than they trust branded advertisements.
- Forrester

12. 30% of survey participants say they’ve made a purchase as a direct result of interactions on social media.
- 2014 MarketLive E-Tailing Group Consumer Shopping Survey

13. 44% intend to discover new products via social networks.
- 2014 MarketLive E-Tailing Group Consumer Shopping Survey

14. 48% say it is important to share product recommendations with friends and family via social channels.
 - 2014 MarketLive E-Tailing Group Consumer Shopping Survey

15. Digital interactions are forecasted to influence 50%, or $345 billion of retail store sales this holiday season.
- Deloitte’s Annual Holiday Survey

Download the free e-book, The Customer Economy: How Top Industries Can Meet Today’s Most Important Challenge, to learn why retail and other industry leaders are embracing new technologies to transform what they do and meet new consumer expectations.