The business climate is full of brand-new ideas and innovation. While trying to stay on the cutting edge, often it's the most basic details, tips, and best practices that get overlooked. 

How do you implement what's shiny and new while also ensuring that your existing methods, tools and standards are also being consistently evaluated and adjusted when needed? 

What The Book Is About

That's why we created our latest e-book, "Back to School: Brushing Up On Your Business Acumen," to help you refresh your sales, marketing and customer service practices, plus information on Dreamforce—the ultimate crash course. This e-book will help you assess even the most basic building blocks of your company to determine what needs improvement. Available today.

The Structure of the E-Book

The e-book is divided into four parts:

Sales. This section will tackle the importance of a mobile CRM, as well as introducing key account managers for your most important accounts. It will also include processes for evaluating your sales funnel and determining your win/loss ratio.  

Marketing. Call intelligence is an important key in quantifying and analyzing your marketing efforts for ROI. This section will also discuss how to measure the effectiveness of your social efforts, including share of the voice and sentiments. In addition, we'll review the 10 Commandments for Business Blogging in order to increase your visibility, credibility and leads.

Customer Service. Are you taking some of your most common FAQs and turning them into knowledge base articles? These can be an important tool for helping your customers help themselves. This section will also review the distinctions between customer service, strategic customer service and customer experience. Plus, with more customers taking to social media to publicly air their complaints, it's important to develop a social customer service playbook. 

Dreamforce. There's so much to see and do at Dreamforce, it can get a little overwhelming. With a plan in place you'll be able to make the most of your experience, as well as the abundance of networking opportunities at all of the events. This section will also highlight the female-focused events available to attend, plus how to access all that you've learned after Dreamforce is over. 

Get the E-Book

The e-book is already available to download for free. Download the e-book today and go back to school with Salesforce!