Jan 30, 2014 By Laura Fagan

in Cloud, Mobile, Platform

3 Big Reasons to Track Your Social Intranet

A company social intranet can increase collaboration and efficiency, as well as offer many other benefits outdated legacy systems do not. A proven way to ensure a business is getting the social intranet results it wants is to track employee adoption and productivity. This is where analytics come in.

Take Talent Plus, a leader in talent-based assessments for employee selection and development. Natalie Regier, who serves as the company’s salesforce.com Administrator, wanted to get a deeper view of conversations taking place on Talent Plus’ social intranet feature, Chatter. Specifics included whether Chatter was being adopted by staff, who was contributing, and if people were properly using hashtags within the Intranet. Regie also wanted to track and monitor talent interview responses that most frequently came into question.

One option to get this kind of insight is reports that can be built on Chatter. Another great solution, which Talent Plus chose in this instance, is AppExchange partner Indicee Analytics. The cloud-based service provides seven out-of-the-box dashboards on adoption and usage trends. In the case of Talent Plus, this included reports on tags and mentions, trending, top contributors, and much more.

Here are three benefits these kinds of analytics can bring to your business:

1. Tracking frees up admins’ time

This is accomplished because analytics give admins insight into conversations and usage trends at a glance. The info gleaned can then be easily shared with the management team.

2. Tracking reduces “reply all” emails

Instead of relying on a chain of emails, hashtags can be used for coding consistency around frequently asked questions. Thus, when someone has a similar question, they can simply reference other comments labeled with the corresponding hashtag.

3. Tracking gives you real-time analytics

This includes valuable info on what drives greater intranet adoption. In the case of Talent Plus, there was a big increase in usage after Salesforce demoed Chatter in an executive meeting, because the management team became more involved as a result.

For tips on building the Chatter community at your business, view the free Slideshare below.

Salesforce Chatter: The Adoption Playbook from Salesforce

To learn about the best practices for creating a successful corporate intranet, download the free clickbook, 7 Tips for Making Your Intranet Mobile, Social and Usable.