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Are you a Customer Company? Take a break from your next conference call and answer these 10 questions to determine the answer. Then, download our free ebook to learn more about becoming the best customer company you can be.

1) Who should be the boss at your company?

 A) CEO
 B) Stockholders
 C) Entire team
 D) Customers

2) In order to become a customer company you must become:

 A) Responsible
 B) Available
 C) Responsible and available

3) It is not the strongest of the species that survives but the one most responsive to:

 A) Social media
 B) Mobile devices
 C) Cloud technology
 D) Change

4) Today’s customer expects to be:

 A) The center of your world
 B) The center of the competitor's world

5)  Where should your company best interact with your customer?

 A) On your website
 B) On Twitter
 C) On Facebook
 D) All of the above (and then some)

6) Industry analysts predict that which C-level executives will surpass CIOs in spending on technology within the next five years?

 A) CMOs
 B) CCOs
 C) CFOs

7) Your brand is a collection of:

 A) People
 B) Ideas
 C) Products
 D) Conversations

8) The best online content you can produce offers:

 A) Engaging reasons why your product is superior
 B) Meaningful ideas delivered in a human way
 C) Proof that your company is socially responsible

9) What percentage of US smartphone owners compare prices on their mobile device while in-store shopping for an item?

 A) 20%
 B) 30%
 C) 40%
 D) 50%

10) Today’s customer bases their decision to purchase on:

 A) A variety of factors
 B) Price
 C) Your website graphics
 D) Visual appeal

Answers:

1. D, 2. C, 3. D, 4. A,  5. D, 6. A, 7. D, 8. B, 9. C, 10. A

To get more information on becoming a customer company, read our free ebook at the link below.

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