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How does success on social channels translate into pipeline?

It's a question that lots of people are asking, and it's sure to be a hot topic at Dreamforce. In this video I talk about how companies are using marketing automation to measure the value of social interactions, the impact social is having on SEO, and the 6 plays we want to add to every campaign going forward to drive incremental pipeline.

What did you think of the video? What ideas did it spark? Post your comments and questions down below. You can also at mention me on twitter @JamieGrenney or @salesforce and we'll pick up the conversation there.

For more discussion about how social channels can help grow your business and to connect with companies that are successfully making this transition, join us at Dreamforce. 

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