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Sfillus

The customer has changed. Their expectations shape your strategies. Their needs govern your roadmap. They speak, you listen (or eavesdrop). The quality of their experience is the most important goal of your business.

It's not enough just to tune in to what customers are saying to you and about you on social networks. You must find and use creative, progressive tools to keep ahead of social trends. You need to monitor the conversation and then interact—hear the voices of your customers, respond to them, and get to know them. To give them the kind of service that will make them into enthusiastic fans and loyal advocates for your brand. At Desk.com, we call this Customer Wow. (read more on the Desk.com blog)