May 17, 2012 By Salesforce

Guest post: A time for Heroku

We first met Leonardo Borges shortly after the Heroku acquisition at a Ruby Tuesday meet-up in Sydney.  Leonardo has a great deal of experience as a Ruby developer using Heroku – both prior to and following its  acquisition by salesforce.com at the end of 2010.  In... Read More

Developer

May 15, 2012 By Mark Vozzo

Steps to getting new pages indexed and ranked in Google

I work as part of the APAC Marketing Team at Salesforce.com and it's my job of manager of the Inbound Marketing Team to help drive as much traffic to our websites from paid and non-paid channels.  This post will focussed on a Non-Paid channel, being Search Engine Optimisation (SEO). SEO... Read More

May 16, 2012 By Salesforce

"Life is Tweet"

I thought it was worth flagging this article which grabbed my attention.   It isn't just the astonishing statistic that there are now more people on Twitter in the UK (10 million) than buying newspapers (9,002,963) - which in and of itself is astounding.  But it is the fact that... Read More

Social

May 08, 2012 By Salesforce

Ovum: Enterprise adoption of public cloud services is all about pragmatic trade-offs

Earlier this year, analyst house Ovum produced a qualatative research white paper looking at the benefits of public cloud computing and the considerations enterprises should look at as they adopt it.  We are very pleased to announce that we can make this report available to download for... Read More

Cloud

May 08, 2012 By Salesforce

Getting into the Feedback Loop.

A visit to a much-talked-about restaurant this weekend provided a very helpful analogy for The Social Enterprise I thought was worth sharing.  It hammered home that maxim that listening is half the battle won when it comes to delighting your customers.  The challenge is being able to... Read More

Social

May 01, 2012 By Salesforce

Rypples of change

In trying to define what is meant by the Social Enterprise, one word that is central is "open".  This was underlined recently in an excellent blog post by renown blogger, analyst and cloud commentator, Ben Kepes in his "Diversity Blog."  Ben spoke recently to John... Read More

Social

Apr 29, 2012 By Mark Vozzo

Step-by-Step: How to Connect Salesforce CRM to Google Adwords to optimise your SEM spend.

This post contains a slide deck from a presentation I delivered at SES Shanghai in April 2012. The presentation illustrates the gap that exists between Marketing and Sales and how a blame game erupts with Revenue is down. The presentation goes on to show how CRM is the key to bridging the gap. It... Read More

Apr 23, 2012 By Mark Vozzo

14 Search Tools to Bookmark (from SearchEngineWatch.com)

I can't take credit for the post below as it comes from a very reputable source: http://searchenginewatch.com/article/2169134/14-Search-Tools-to-Bookmark What I can say is I've used many of these tools and it's a great post that has all the links together, enjoy and thank you Duncan Parry from... Read More

Apr 12, 2012 By Salesforce

Twitter for Small Business

In case you haven't seen it, here is a link to Twitter's own guide to Twitter for Small Business.  It's an easy to ready pdf on the basics.  Print it, read it on the iPad, or ask the kids for their opinion.  Definitely worth a look if you're a small biz or... Read More

Small Business