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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Nov 09, 2016 By Adrian Towsey

How small businesses can win big deals

Sharing information effectively can be the difference between your small business closing deals and losing business. The good news? There’s an app for that.... Read More

Small Business

Nov 07, 2016 By Salesforce

Why every great entrepreneur looks for trouble

A great entrepreneur is perpetually unsatisfied and always on the search for trouble. They don’t reverse engineer products, but the things we do every day.... Read More

Innovation, Startups, Small Business

Nov 04, 2016 By Salesforce

How to transform marketing mistakes into new customers

No matter how hard we try to craft the right message for an audience, marketing mistakes happen. Transform disgruntled customers into advocates with these tips.... Read More

Marketing, Marketing Cloud

Nov 02, 2016 By Salesforce

3 steps to achieve first-call resolution every time

There is no surer sign of a customer service strategy gone wrong than the words, “I called earlier”. This is how to achieve first-call resolution every time. ... Read More

Customer Service, Service Cloud

Oct 27, 2016 By Mark Innes

How to achieve better transparency in your business

At Salesforce, transparency is a big part of what makes our culture special and our company successful. Mark Innes, General Manager and Executive Vice President, APAC, shares his six steps to better transparency.... Read More

Leadership, Work

Oct 26, 2016 By Robert Wickham

How to use crowdsourcing to spur innovation

What’s the difference between Seinfeld and the Segway? The former found success through crowdsourcing, while the latter chose to ignore its target audience, to its detriment.... Read More

Innovation, Customer Service

Oct 24, 2016 By Paul Baptist

How to build a digital customer service strategy

With smartphones on the rise, businesses must reconsider the service options they offer to customers. Our Director of Solution Engineering, Paul Baptist, explains what it takes to build a truly digital customer service strategy.... Read More

Service, Digital Business

Oct 21, 2016 By Salesforce

3 trailblazers share their views on equality at Dreamforce '16

Wendy Johnstone, Vice President of Marketing APAC, shares her insights from one of the most inspirational sessions she attended at Dreamforce 16, the ‘Equality Summit: Road to Equality Through Business, Sports & Government’.... Read More

Dreamforce, Innovation

Oct 19, 2016 By Adrian Towsey

How customer service software can boost productivity by 40%

What’s the difference between building a base of loyal brand advocates and losing customers with poor service? The right customer service software, according to fashion empire Shoes of Prey, which found its perfect fit and is reaping the rewards.... Read More

Customer Service

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