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Oct 08, 2014 By Salesforce

Divide and Conquer! Learn How to Segment Your Target Base for Increased Sales

Step 2: SMB Success Series Understanding your customer’s motivation is an important first step in the sales challenge, as we found out in my last post. But, to base your sales strategy on motivation alone is very one-dimensional. It implies every customer is the same - and we all know that... Read More

Cloud, Featured, Sales, Small Business

Sep 26, 2014 By Salesforce

SMBs Investing their Social Media Dollars In All The Wrong Places

Social Media Success Series: Part 1 There’s an old joke about a man driving lost in the Irish countryside who stops and asks a passer-by for directions: “if I was going there I wouldn’t start from here” the traveller is told. Some interesting new research shows that Australian... Read More

Cloud, IT, Marketing, Small Business, Social

Sep 25, 2014 By Melissa Apte

SmartCompany Research Reveals 56% Small Business Missing Out on CRM Magic

As I read through the results of the Small Business Technology Survey we recently conducted with SmartCompany, I was reminded of this amusing and yet equally insightful cartoon. Too often people are so immersed in the crazy, frenetic and all encompassing dynamic of their business that when a... Read More

Cloud, IT, Sales, Small Business

Sep 24, 2014 By Salesforce

The Most Valuable IT Skill to Have on Your Resume in 2014 ?

Let’s start by saying what it isn’t. It isn’t DevOps or Big Data or even ERP. It isn’t a niche, hard to use, flavor of the month technology that’s impossible to get trained in and even more difficult to get experience with because only ten organisations in the world use it. In fact, it’s the... Read More

Cloud, Developer, Featured, IT, Small Business

Sep 24, 2014 By Salesforce

Are Your Sales Proposals Killer, or Killing You?

Think about this for a minute. For most businesses a 10% improvement in conversion of proposals brings an improvement in sales of more than 40%. Now ask yourself – how much of the 65 years of research into persuasion do we apply to our proposal process and conversion strategies? Seriously – when... Read More

Cloud, IT, Sales, Small Business

Sep 23, 2014 By Peter Chalmers

6 Business Apps That Could Change Your Life

As I get older it is funny how you make those kind of comments your parents made. You know the ones like “back in my day” or ”when I was a kid” or maybe even “I used to walk 50 miles to school and only wore one shoe”... well maybe not so much the last one but you know what I mean. You may be... Read More

Cloud, Developer, Featured, IT, Not for Profit, Small Business

Sep 17, 2014 By Joanne Jacobs

Quick and Dirty Guide to Calculating your Business's ROI from Technology

It’s probably the most common and most hated question in the technology market today; what’s the return on investment for technology in business? And in defence of those asking the question, some of the answers posted by suppliers of technology have been pretty lame. I’ll never... Read More

Cloud, IT, Sales, Small Business

Sep 10, 2014 By Salesforce

Define Your Target Market. Or, Just Keep Shooting Arrows Into The Air

If you’re looking for anyone that’s willing to buy your solution then you’ve actually chosen to target nobody. There’s a high probability your business development is suffering as a result. Let’s say you sell widgets and you choose to focus on dentists within a 25 km radius of your... Read More

Cloud, Sales, Small Business

Sep 08, 2014 By Ashwin Thomas

Customer Relationship Management And How to Work it Like a Chess Grand Master

Know Your Customer - SMB Success Series Step 1 In what I like to think of as the three Ps of Sales - Persuasion, Performance and Prediction - it is the third of these skills that really makes the difference between an effective sales effort and thrashing about in the dark. The ability to... Read More

Cloud, Sales, Small Business

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Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

Divide and Conquer! Learn How to Segment Your Target Base for Increased Sales

SMBs Investing their Social Media Dollars In All The Wrong Places

SmartCompany Research Reveals 56% Small Business Missing Out on CRM Magic

The Most Valuable IT Skill to Have on Your Resume in 2014 ?

Are Your Sales Proposals Killer, or Killing You?

6 Business Apps That Could Change Your Life

Quick and Dirty Guide to Calculating your Business's ROI from Technology

Define Your Target Market. Or, Just Keep Shooting Arrows Into The Air

Customer Relationship Management And How to Work it Like a Chess Grand Master

Editors' Picks

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