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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

July 17, 2015 By Salesforce UK

Sales and Marketing Alignment: How to Define a Sales Ready Lead

The second step to perfect Sales and Marketing alignment is a piece of cake, as you finally define just what a sales ready lead looks like.... Read More

Sales, Marketing

July 13, 2015 By Salesforce UK

Sales and Marketing Alignment: Taking the First Step

The world believes aligning Sales and Marketing is difficult. The world is wrong. We’ll show you how to start today – no special tools, training sessions or expert consultancy required... Read More

Sales, Marketing

July 7, 2015 By Robert Fransgaard

From Minimum Viable Product to Minimum Valuable Product

I strongly believe that we should be repositioning MVP from “Minimum Viable Product” to “Minimum Valuable Product”. Here's why...... Read More

Experience Design, IT

June 18, 2015 By Salesforce UK

Product Success Starts with Smart Customer Service

Your product is only as good as the service you provide and customer experience is the most important thing for the customer of the future. See how the worlds of customer service and product management have collided. ... Read More

Customer Service

Salesforce World Tour London 2015: Infographic Round-Up

June 8, 2015 By Salesforce UK

Infographic: Salesforce World Tour London 2015 Round-Up

We crunched the content and analysed the presentations to bring you a selection of highlights from Salesforce World Tour London 2015 in one handy infographic. ... Read More

Events

June 4, 2015 By Salesforce UK

Mapping the Customer Journey: The Long and Winding Road

As a marketer, you’ve been charged with managing the customer journey. You need to make sure you engage the customer at every step and that every connection is smart, personal and consistent.... Read More

Marketing

June 3, 2015 By CEB

Sales Complexity: Why Sales Jobs Are More Complex Than Ever

Over two-thirds of sales reps say their job is more complex than it’s ever been. And no wonder, given customers’ demands for more capabilities, price and margin concessions, and support from sales and implementation teams.... Read More

Sales

June 1, 2015 By Salesforce UK

Getting Customer-Obsessed at Salesforce World Tour London

Customers have to be at the heart of your universe. This article reviews the key talking points from Salesforce World Tour London on May 21st 2015... Read More

Events, Sales, Customer Success, Service, Marketing

May 14, 2015 By Andrew Lawson

It’s Official – Salesforce UK Is A Truly Great Place to Work

With the news that Salesforce has been ranked #3 by Great Places to Work UK, Andy Lawson, SVP & UK Country Leader shares his views on the Salesforce UK company culture and benefits for the Salesforce UK workforce... Read More

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